Everyone loves a great deal—no wonder that coupon usage was predicted to jump 150 percent from 2009 to 2014. But coupons are only good to you, a restaurant operator, if they’re used correctly. How many times, for example, has a lunch-only discount been applied to a dinner order? These coupon mishaps add up fast. If you don’t keep discounting under control, you may as well hand out free food.
GRS Restaurant Technology Blog
How much is a single loyal customer worth to your pizza shop? If you guessed in the hundreds or low thousands, you may want to rethink your customer loyalty strategy. According to a recent Forbes study the average lifetime value of one customer is $25,000 with repeat cusomers accounting for 70% of sales in most casual dining restaurants. So how can a customer loyalty program benefit your business?
From unique marketing ideas to surviving the chaos of the holidays, we covered lots of great tips and strategies for improving your business this year. We've compiled a quick list of our most popular posts from 2013 in technology, restaurant operations, and customer loyalty. Be sure to bookmark this page as a reference for 2014 planning!
Today’s customers expect their favorite eateries to be available online, but many restaurant owners still have questions. How do you know if your business is ready for online and mobile ordering and what’s the best way to get started? Here are 5 steps to choosing the right technology and strategies for making the most of your online and mobile ordering system.
Restaurant loyalty programs are the hottest marketing trend in the industry right now, and for good reason. They work. How do we know? We've been studying some of our clients to learn more about how exactly a loyalty program can pay off.
At Pizza Expo last month, I spoke with a number of restaurant owners who were in the market for a new point-of-sale system. Many had been using their old system for over a decade, and were limping along with barely-functional hardware and ancient software. They've been trying to postpone the inevitable, but have finally realized that the benefits of a new point-of-sale system are compelling and the time to upgrade is now.
Today, more than ever, we love shiny new gadgets. We line up for the latest technology innovation, even it its just a tiny bit better than the last big thing. We blindly accept the notion that technology is good for us. But if you are looking to grow your business, is technology the answer? Will your investment pay off? Here’s some common techniques you may try to grow your business - and how technology can help.
The busiest season for restaurants is now upon us. For pizza restaurants, Halloween, Thanksgiving Eve, New Years Eve, New Years Day and the Superbowl make up the biggest days of the year. Prepare for that rush by making the most of your restaurant software, planning ahead, and staying calm!
If you haven't considered adding text messages to your restaurant marketing mix, here's some compelling reasons to do so - and some tips for success! Text messaging is rapidly becoming an important tool for restaurant marketers - and for good reason.